Maryland Fleet Week & Flyover Baltimore is a week-long, family-friendly, free event featuring an exciting line-up of ship tours, three festivals, and flyovers of various aircraft.
Catalyst was asked to manage the social media for the event. This involved developing an 8-month plan that started with an announcement of the upcoming event to the day of live social media posts. Catalyst was responsible for managing all content and creative design as well as managing the comments on all social platforms. No small task but we were successful in getting the word out to the public and managing a successful event.
Through public relations, social media and marketing efforts, Maryland Fleet Week & Flyover Baltimore generated a total online, television, & print audience of 1,368,308,005 MEDIA IMPRESSIONS with an estimated total publicity value of $40,446,471 according to Critical Mention.
Why do we rely on Catalyst Communications for our design work? Their team listens, understands our objectives, and translates our thoughts into tangible, useable concepts and strategies—patiently, accurately, on time, and on budget. They’re not just an agency—they’re our business partner.”
Kathy Burk, Executive Director
Baltimore Washington Medical Center Foundation