Johns Hopkins Medicine
Hepatitis Awareness Campaign
Johns Hopkins University Viral Hepatitis Center within the Division of Infectious Diseases was seeking to raise awareness around new guidelines for universal hepatitis C testing among all adults and pregnant women. The goal was not only to generate an awareness of the new Hep C testing but to also promote more consumer screening and diagnosis of this silent disease.
Catalyst designed a multi-poster ad campaign for metro kiosks and bus shelters in Baltimore City. In addition, a postcard mailer was sent to households in the same geography.
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Why do we rely on Catalyst Communications for our design work? Their team listens, understands our objectives, and translates our thoughts into tangible, useable concepts and strategies—patiently, accurately, on time, and on budget. They’re not just an agency—they’re our business partner.”
Kathy Burk, Executive Director
Baltimore Washington Medical Center Foundation