M&T Financial Focus Magazine

M&T decided to launch a biannual newsletter to demonstrate and market their services to top financial advisors, executives and high net-worth individual investors. The client wanted a distinctive piece that would effectively communicate to a refined audience and would have the flexibility to adapt as the focus of the markets change in the future. The objective was relationship building - establishing M&T as a resource for informed advice - rather than aggressive lead generation.

We created a beautiful, elegant design that set M&T apart from typical banking communiqués to catch the eyes of its sophisticated audience. The informative, engaging content solidified the reputation of M&T as a provider of valuable financial advice and services. As evidence of the magazine's success in building relationships, 500 additional copies were requested by recipients who wanted to share Financial Focus with their own clients and colleagues. M&T is thrilled with the extremely positive response and with their positioning as a trusted advisor in the eyes of their target audience.

The magazine is in its sixth year of publication and recently won a DMAW Bronze MAXI Award for Business-to-Consumer Marketing.

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