Euler Hermes ACI Foresight

Euler was in a quandary trying to develop a customer retention program without any offer. They had very good penetration in their customer base for their primary product offering - Accounts Receivable Insurance, but Euler also offered a wide array of other products that many of their customers did not know they offered. The constraint was that Euler did not want a typical cross-sell or up-sell direct mail program. Their objective was to position themselves as experts in accounts receivable insurance and in general business and economic knowledge as well.

Our solution was to develop a business publication that would cover relevant business topics their client companies faced. Each issue of this high-end magazine offers a current outlook on the economy, industry spotlight and a subtle discussion of a new or revised Euler product. Euler Foresight was born conveying strength, security and a look towards the future. The magazine is in its fourth year of publication.

This unique mailing program won a Bronze DMAW MAXI Award.

Euler Hermes ACI Bankruptcy

Euler ACI, a credit insurer, wanted to add lead generation to their marketing programs. To optimize their investment, the client wanted to glean as much information as possible from the campaign. They wanted to test everything.

We developed a strategy to leverage the changing economic climate to Euler's advantage by marketing their services to companies in key SIC codes whose accounts receivables may be at risk. We launched an intricate matrix mailing with 19 cells and a clever timely offer. The program was a measurably smashing success. Euler surpassed its projected lead goal of 350 by 76%.

This program won a DMAW Silver MAXI Award.

Next Case Study >>